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Mission
Provide women, infants and children with healthy food and the knowledge and opportunity to make healthy choices in an atmosphere of dignity and respect, thus enhancing the potential for all Californians to enjoy a higher quality of life.
Goals
WIC provides federally-funded temporary assistance for Women who are pregnant, breastfeeding or have recently had a baby; and Infants and Children under five years of age.
Purpose
The purpose of the WIC program is to prevent health problems and to improve the health of participants during critical times of growth and development. WIC is unique in that it provides specific foods and nutrition education to a specified target population as an adjunct to ongoing health care. Because WIC is not an entitlement program, it must operate within funding levels established annually by Congress. In Ventura County, 28,625 residents receive WIC benefits. Numerous studies have shown WIC's positive impact in improving health. Cost effectiveness studies by the General Accounting Office (GAO) have shown that for every dollar spent to provide prenatal women with WIC foods and services, $3 are saved in reduced medical costs to the mother and the new baby.
Text4Baby
Congresswoman Lois Capps, Supervisor John Zaragoza and the Ventura County Health Care Agency celebrated the launch of Text4baby on Monday June 17th.
Left to right: Congresswoman Lois Capps, Laura Flores, Patty Chan, Linda Kodman, Katie Rowe
Find out about this new, FREE service by visiting Text4Baby for more information
New WIC Foods are HERE
 "Elmo and other Sesame Street Characters are a part of the Healthy Habits Campaign. To learn more about how cookie monster is promoting healthy habits, click here."
Click here to see how the WIC food packages have changed!
Click here to learn more about the new WIC foods from the California Department of Public Health WIC website."
 Breastfeeding Coalition of Ventura County
visit us on the web at www.breastfeedventura.org
The Breastfeeding Coalition meets on the first Thursday of each month from 9-10:30 am at Ventura County Public Health at 2240 E. Gonzales Rd. Suite 200, Oxnard CA, 93036.
 Congresswoman Lois Capps Visited WIC. Here's a short video.
Contact Information
Click here to go to our contacts page.
Equal Access
“In accordance with Federal law and U.S. Department of Agriculture policy, this institution is prohibited from discriminating on the basis of race, color, national origin, sex, age, or disability. To file a complaint of discrimination, write USDA, Director, Office of Civil Rights, 1400 Independence Avenue, SW, Washington, DC 20250-9410 or call (800) 795-3272 (voice) or (202) 720-6382 (TTY). USDA is an equal opportunity provider and employer.”
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